Shopping Cart

Begin your 48-Hour Startup Adventure today!

This site accompanies the 48-Hour Startup book and provides all of the tips, tricks and resources you need to get your business idea from blank page to first customer in one weekend.

Pre-Order Your Copy Watch the Video

"This book will help you to stop thinking about starting a business and actually do it!" - James Watt, Brewdog plc

So many of us dream of starting a business, but very few of us actually do. Deciding to go for it feels like the decision of a lifetime. But what if it only had to be the decision of a weekend?

The story of Fraser’s success shows the importance of not getting tied up with over-thinking your ideas and proves you don’t always need to re-invent the wheel! - Sir Tom Farmer, Kwik-Fit

In 48-Hour Startup, Fraser Doherty MBE uses his experience building a multi-million selling company to attempt an experiment; starting with a blank piece of paper, he sets out to build a completely new business in two days.

 

About Fraser Doherty MBE

Founder of SuperJam and co-founder of Beer52, Fraser's entrepreneurial adventures began at the age of 14, when he turned his Grandmother's jam recipes into what has since become a multi-million selling brand.

 

Praise for 48 Hour Startup

Launching a business is one of the most intense and exhilarating things you can do. It doesn't have to take years of planning; Fraser's approach shows that you can get started today.
Michael Acton Smith OBE, Mind Candy • @acton
Creating a great brand isn't easy, but Fraser shows that by having a clear and simple idea of what you want to say, there's no reason why time or money should hold you back.
Dan Germain, Innocent • @dangermain